Commerce & Economie Article id: #1328




Core Concepts of Marleting



Core Concepts of Marleting

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  • Langage : Anglais
  • Format : PDF
  • Auteur(s) : John Burnett
  • Nombre de pages : 298
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Description de l'article

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Through good economic times and bad, marketing remains the pivotal function in any busi- ness. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

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