Commerce & Economie Article id: #1313

Les communautés de marques

Les communautés de marques

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  • Nombre de pages : 50
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Description de l'article

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Depuis quelques mois, l’Internet social et communautaire est au cœur des préoccupations de tous les décideurs marketing. Comment l’appréhender ? Faut-il créer sa propre plate-forme ? ou investir les réseaux tels Facebook et Twitter ? Quels sont les critères de choix de la bonne stratégie ? Autant de questions auxquelles ce livre blanc tente de répondre pour vous aider à choisir la bonne direction.

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