Commerce & Economie Article id: #1327




Personal branding for the Business



Personal branding for the Business

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  • Langage : Anglais
  • Format : PDF
  • Auteur(s) : Chris Brogan
  • Nombre de pages : 15
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Description de l'article

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You might already know the answer to this question. There are lots of answers, actually, depending on you, your needs, the way the world has shaped you. Letʼs look at just one answer.

The easiest answer is that you might want to be memorable, and you might want to transfer your real world reputation into the online world. A strong personal brand is a mix of reputation, trust, attention, and execution. You might want to build a brand around being helpful (what I hope my brand means to you), or being a creative thinker (Kathy Sierra, for instance) or being a dealmaker (Donald Trump), or being a showman (David Lee Roth), or whatever matters most to you, and also what you are capable of sustaining.

A personal brand gives you the ability to stand out in a sea of similar products. In essence, youʼre marketing yourself as something different than the rest of the pack. Do you need this? I donʼt know. Do you like to be mixed in with the pack?

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