Commerce & Economie Article id: #1216




Les stratégies des entreprises – une analyse par la théorie des jeux



Les stratégies des entreprises – une analyse par la théorie des jeux

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  • Langage : Français
  • Format : PDF
  • Auteur(s) : Wilhelm Pfähler et Harald Wiese
  • Nombre de pages : 429
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Description de l'article

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Introduction : le processus de planification stratégique, la notion de stratégie et la théorie des jeux, la classification de Porter (domination par les coûts, la domination par le temps et la différenciation des produits), les structures de la concurrence dans la théorie des jeux.

La théorie des jeux : la microéconomie et la théorie des jeux, les jeux à une seule personnes, à plusieurs personnes, les stratégies dominantes…

Le monopole – les politiques de prix et les quantités : idée de base…

La domination par les coûts et la concurrence en oligopole homogène : la concurrence par les quantité, par les prix, par les capacités de production, la concurrence par l’innovation.

La différentiation des produits et la concurrence oligopole hétérogène : la concurrence par les variantes, par la publicité, par la qualité…

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